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#Mailings b2b full

At this point, you may be targeting a large initial audience.

Top-of-funnel marketingĭrive brand awareness in the initial stages by using direct mail to develop a relationship and establish trust. We help develop a strategy designed to bring in leads from every part of the funnel.

#Mailings b2b full

Full Cycle TargetingĪ direct mail marketing campaign isn’t just when you’re looking to seal the deal. Not sure where to start? Don’t worry-Gunderson Direct is experienced in helping businesses and service providers conceive, create, scale, and manage B2B direct mail campaigns that bring in more potential customers by connecting with decision-makers when it matters most. Our unique B2B direct mail campaigns target decision-makers at all phases of the buying cycle (and in each part of the sales funnel). The business purchasing cycle begins when companies recognize a need for a new product or service provider.

The standalone response rate of direct mail is 37 times that of digital-only campaigns.

Direct mail’s response rate is 4.4% - compared to only 0.12% for email.

Research shows that 76% of people trust ads they receive in the mail.

One of the best ways to shorten the timeline is to build trust. To get to the final goal of a sale, you have to guide potential buyers through the sales funnel, all while keeping them engaged.

The B2B purchasing journey is usually anything but short. Proven ROI: Build Trust & Get Conversions Direct mail isn’t just a marketing tactic from the days of old-in today’s world, it’s a proven, strategic marketing move to boost your bottom line.